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Civil Liability Research On Advertising Recommendation Certificate

Posted on:2016-05-17Degree:MasterType:Thesis
Country:ChinaCandidate:J WuFull Text:PDF
GTID:2296330479977709Subject:Civil and Commercial Law
Abstract/Summary:PDF Full Text Request
Given commend advertising false certificate violations occur frequently in recent years, based on the revision of the "advertisement law" as an opportunity, from the perspective of civil law and the tort liability law emphasis on advertising recommendation certificate commend false certificate of civil liability issues. On the research idea, first of all, using literature research by looking at a lot of data of literature books, newspapers and so on to commend the connotation of false advertising, advertising license commend the definition, the behavior of the characteristic has carried on the thorough analysis, has been clear about the advertising recommendation certificate independent civil subject status. In the integration on the basis of the current social theory and practice of law demonstrates the commend advertising license shall bear civil liability of the theoretical basis and practical significance. Second, by using the method of comparative analysis of foreign false advertising regulation was investigated, and the current situation of our country civil liability of false advertisement legislation comparison, analysis of its beneficial reference to our country. Finally by using the method of case analysis in infringement under the guidance of the theory system, combining with the current legislative situation in our country, put forward advertising recommendation certificate at the time of bearing civil liability commend false certificate, imputation principle and component of, and specific rules of civil liability in different situation, in order to improve the feasibility, efficiency and fairness of the judicial operation.
Keywords/Search Tags:advertising endorsements and testimonials, false endorsements and testimonials, responsibility principle, Elements, contributory infringement
PDF Full Text Request
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