Problems And Countermeasures Of Rural Ideological And Cultural Construction In Longwan District Of Wenzhou City

culture is the blood of the nation, is the spiritual home of the people. In today’s world, culture is becoming an important field of wrestling competition between countries, it is the important support of national economic and social development as a whole, the development of national cultural soft power has become the most important competitions in the world development of the commanding heights of the. Countryside is the main structure of our society, the development of rural areas is directly related to the development of China’s overall economic and cultural society. In the process of rapid development of rural economy in China, the Rural Ideological and cultural situation has changed greatly, which is facing severe challenges, the construction of Rural Ideological and cultural position has gradually become prominent, the traditional rural ideological and cultural position is more and more unsuitable for the new period, which is disadvantageous to the comprehensive and sustainable development of rural areas. In order to better play the role of rural economic and social development in our country, to strengthen the construction of Rural Ideological and cultural position of great significance task is arduous. This paper begins with the concept of culture, and defines the basic concepts of ideology, ideological construction, cultural construction, and the construction of Ideological and cultural position, to clarify the research background, purpose and significance of the construction of Rural Ideological and cultural position.In the process of research and Analysis on the construction of Rural Ideological and cultural position in Longwan, the research methods, such as literature reading, questionnaire survey, expert consultation, etc., objectively evaluate the current situation and main achievements of Longwan District in Rural Ideological and cultural construction. The construction of the building is not perfect, the mechanism is not perfect, the mechanism is not perfect, the service is not rich, and the main problems are analyzed. First, there is a misunderstanding in the thinking. Some of the ideas behind the grass-roots cadres, and even think that the development of rural areas equivalent to rural economic development, as long as the economic development of the other problems are not the problem, and neglect the importance of building the ideological and cultural position. Individual cadres even have a wrong understanding, think that this work not only a waste of financial resources and economic development, is the burden of rural economic development, leading to the construction of Rural Ideological and cultural position lag. Second, the lack of financial security. Because of the construction of Rural Ideological and cultural position can not directly produce economic benefits, they can not be profitable, and its construction operation and need a lot of economic investment, relying solely on the higher authorities in charge of funding is not enough. Street, township financial resources are limited, can not invest a lot of money in the construction of Ideological and cultural position. In addition to the lack of market attractiveness, mining is not sufficient, the individual farmers unable to invest in industrial projects. At the same time out of the cultural consumption ability and the lack of rural investment environment, the social capital is not willing to venture into the. Third, the professional team construction lagging behind the lack of talent. At present, Longwan District, the town, the streets of Rural Ideological and cultural construction team lack of professional talent, from the institutionalization, standardization construction and considerable distance. Professional team construction is lagging behind, the serious shortage of professional and technical personnel and the loss, it is bound to cause adverse impact on the construction of Ideological and cultural position. Fourth, the lack of innovation in the activity carrier. At present, a lot of Rural Ideological and cultural position to carry out active style old, routine too old-fashioned, unable to adapt to the needs of the development of the new situation, cannot satisfy the need of the development of rural culture. Innovation of the carrier activity is not enough, lack of targeted, mostly copy city mode, reflecting the lack of agriculture, rural areas and farmers production and life status of outstanding works, attraction and cohesion is obviously inadequate.According to the situation of rural economic and social development in the new period, mainly from the top-level design, system arrangement, regulate the operation of the main aspects, from the top-level design, rural civilization, value integration, leading cultural facilities, improve the software and hardware interaction aspects put forward the countermeasures, improve their understanding, clear job responsibilities; improve the work system, improve work mechanism; rich connotation, unite local spirit; seize the network position, carry forward the suggestions and opinions from four aspects of civilization, stressed in the process of cultural construction of rural ideological positions should focus on the combination of rural villages and folk custom culture, innovation of rural culture construction, attaches great importance to and closely fit the farmers’ spiritual and cultural needs build, outstanding and effective brand activities, to further promote the socialist core values, accelerate Longwan district culture, promote Longwan’s economic and social harmonious development of culture, to achieve comprehensive and sustainable development of the rural areas of Longwan district.