The Government’s Crisis Management Under The New Media Environment

Due to the progress of information technology, the mankind has entered the information society. Especially with the development of Internet, more and more people use and share information through the network publishing, the large capacity characteristics of network makes the information to achieve global communication and sharing. In the information dissemination way, in addition to television, newspapers and other general media, including new media represented by Internet and mobile phones, the rapid development of new media impact on the traditional media, have become an important driving force for the development of the information society, in order to form a new, open and highly media relationship.In the normal public crisis today, the crisis has become a part of our lives. At the same time, with the rapid development of network information technology, network has become a new platform of crisis information dissemination and communication, the whole society has entered the era of high-speed development of transparent media. The power of the medium is becoming more and more powerful, and effectively promote the government affairs open and transparent. Because of the public crisis own characteristics, it often leads to sharp social contradictions in the moment, and the treatment of the public crisis event is a great test of the government’s ruling ability. The new media in crisis event collection, setting the public crisis management reporting, dissemination and sharing function in a body, plays an important role in the management of government to the crisis. Digital technology promote the emergence of new media, can provide quick channels of information transmission, open platform for communication and services.Such as hyperlinks, not only enriched the way of the spread of the crisis event, expanded the scope and the crowd, satisfy the public’s right to know, also as the bridge of the government and the public, the government information disclosure platform, provides comprehensive information for the government to deal with the crisis event. In this paper, we study the government crisis management under the new media environment, respectively from the information communication, social participation, the government image three aspects analyzes the new media to the opportunities brought by the government crisis management. New media as a double-edged sword, it can bring opportunities for crisis management, also could detonate Internet rumors, violence, causing great losses to people’s life, this article also analyzed the plight of the government crisis management under the new media environment. Finally, put forward the optimization strategy of government crisis management under the new media environment, through new media actively guide, scientific management of new media and reasonable use of new media to better service for the government crisis management.