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A Study On British Public Diplomacy: Before And After 9/11

Posted on:2017-01-09Degree:MasterType:Thesis
Country:ChinaCandidate:W B GaoFull Text:PDF
GTID:2296330482988950Subject:World History
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Public Diplomacy(PD) is the important way to build soft power in modern international society and Britain is one of the earliest countries in the world to develop PD systematically.After the September 11 attacks(9/11),Britain begins to introspect PD overally.Building new strategy of future PD and making it more targeted and effective.The thesis presents new tendency of British PD and summarizes its characteristic feature by case analysis, eliciting experiences that China could learn from Britain.The first part of thesis analyses PD on the view of theory.PD undergoes a change from traditional PD to new PD: not only government,but more and more non-state actors will become indispensable participants.The booming of IT expands the communication ways of PD and makes it more transparent and effective.A new international communication paradigm-which aims at building durable,two-way and mutual trust partnership-will take place one-way communication paradigm for short-term interest.The second part of thesis presents the change of British PD before and after 9/11.9/11 can be seen as a watershed of British PD.Britain carries out the strategy of nation brand before 9/11.As Terrorism brings more threats,new technology impacts on traditional diplomacy and the need of improving international image.British PD creates new tendency that differ from the past,which includes the adjustment of strategic focus,the integration of administration,the improvement of evaluation system and the development of network PD.The third part of thesis presents the characteristic feature of British PD by case analysis.Some of the programs-like Cool Britainnia, GREAT Britain,London Olympic games and royal household-prove that Britain has abundant PD resources(from culture,economy and the influence of policies),diversified PD administrations(not only has centralized management,but also work flexibly) and multiple ways to implement PD(by the means of participating global issues,international cultural exchange,international broadcasting and elite diplomacy).The last part of thesis presents the enlightenment of British PD to China.Although there exsists some differences between China and Britain,Britain PD gives China some successful experiences,including build the pattern that government guidance and society dominance,formulate distinct diplomatic strategy,build effective administration and evaluation system,shape diversified international image.
Keywords/Search Tags:British public diplomacy, new tendency, Public Diplomacy Strategy Board, London Olympic Games, GREAT Britain
PDF Full Text Request
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