Research On China Trademark Registration System – To Avoid Trademark Register In Bad Faith

Trademark is the logo of a company and it represents the company to the outsider. A long standing company trademark will have more value than those companies who just newly set up because their trademark is the symbol of guarantee from the company. A company which established for long time will have years of experience and will know how to provide good quality of products and services to consumer. Consumer will based on their own experience of other people experience on the products and services.Due to “Know How” build up by times, skills and experience, the quality of the products and services will be improve based on the years of experience. In order to distinguish the product from the rest of similar product from the market; the trademark of the company printed on the products will help to separate the company’s products from rest of the similar one. For this reason, the time flame to register a company’s trademark is very important to a company business development.In this thesis; will explain the time flame to register a trademark in China and in case of refusal from the China Trademark Office, how long it will take to have the result of the appeal. Also, in this thesis will explain the situation in China that how to register a trademark in bad faith. Discuss about the good and the bad of the amended of Trademark Laws in China on 1st May 2014.In the conclusion a real trademark case will be use to analysis what will be the different to carry out the same trademark register in China’s mainland, US, UK and Hongkong SAR. According to case studies, discuss how to prevent trademark being register by a third party in bad faith.