Research On Quanzhou HG Collage Development Strategy

The Quanzhou HG colleges is a private universities of Chinese highereducation.which take the talented person training various technology and grass-rootsunit administration as target. The school arrives at now from building-up, Enroll newstudents the number increases year by year, the special field is interposed more andmore, the arrangement of ideas running a school is improved gradually. But, thecut-throat competition facing the outside environment, The school facing the problemis how takes the development of future, we need to work out a indeed feasibledevelopment strategy.Through the overview of the theoretical study of competitive strategy, From theinside environment and the outside environment to analyze the school’s environmentfor the development of enterprises where to find the key factors is given level theschool’s future development direction. From the internal competition strengths,weaknesses, opportunities and challenges through the SWOT analysis we list fourkinds of enterprise’s alternative strategic modes. According to the Blue OceanStrategy we analysis the Quanzhou HG colleges value innovation,“Eliminate-Reduce-Raise-Create” grid and the Strategy Layout of The Quanzhou HGcolleges. Finally, according to the outside and inside environment and futureforecast, we work out the development strategy of the Quanzhou HG colleges.As the representative of Quan Zhou private universities, the research to HG’sstrategy plan has certain practical, and we hope that can provides some referenceideas to Quan Zhou private colleges and universities on development plan.