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Hunan Province Town Residents’ Sports Consumption Status And Influence Factors Of The Research

Posted on:2014-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:T WangFull Text:PDF
GTID:2297330422960961Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
As the society advances in the development of times,With the further reform andopening,China’s economic ushered in the rapid development period,People’s livingstandards improve, way of life has also undergone a significant change,Some urbanresidents will no longer be bound to labor work above, is no longer their substancematerial storage to get up, but to the pursuit of a higher quality of life to keen onconsumption.The sports consumption as an important part of modern life has beengenerally recognized and accepted, plus some legal laws and regulations’ releasingand the attention that sports consumption motivation, attitude, structure, level, greatchanges have happened to the way。Recent years Chinese undertaking various sportsevents in large capacity increase for example: the Olympic Games, China Open andso on, these events held for the improvement of sports consumption enthusiasm intothe cardiotonic.This paper USES literature, questionnaire investigation, expert interview,mathematical statistics research methods, from Hunan province part of the urbanresidents for investigation object, to their sports consumption present situationresearch, mainly from their sports consumption attitudes, motivation, level ofconsumption, consumption structure and so on several aspects, studied it,In order tobe able to correctly guide the town residents rational sports consumption, and byunderstanding this group of sports consumption status and rational analysis, in viewof the present condition, puts forward the corresponding countermeasures, in order tosocial sports work and sports consumption market development play a certainreference, Hunan province and even the whole country so as to realize the sustainabledevelopment of the sports industry.The results of the study show that:1, although people’s income increase quickly,but the income scale increasing the speed than the sports consumption investmentproportion increased speed. Average consumption level is low, the amount of sportsconsumption in the life always open a need to further improve the proportion.2, theconsumption structure is not reasonable, people most people still keen to buy sportsclothing, equipment, sports participative input is not enough, sports consumption type proportion is not appropriate.3, sports consumption way, most people now tend to goto some charge the gym and the club, this shows that people’s consumption center hastransferred to the consumption effect came up. Buy healthy concept has been mostpeople accept, consumption consciousness continuously improve.4, people in treatingsports consumption in the attitudes of mostly show positive and optimistic attitude,the fitness as an important part of life, as is the symbol of one’s status and fashionablemark, fitness function was also people more profound understanding and theunderstanding.5, people in the consumer motivation show the diversification trend, nolonger simple to healthy, strong and handsome, but there are more social factorsinvolved in the among them.6, people’s sports consumption not only by the personalconsumption motives influence but also by the people’s sex, age, income, time, site ofthe factors such as.The Hunan province town residents’ sports consumption status and influencefactors, this paper puts forward several Suggestions:Strengthen the town residents’sports consumption guide education, change the original consumption idea;Strengthenthe sports facility utilization and development, make it become the multi-level andmore efficient use of site,People pay attention to the cultivation of knowledge andskill interest, make form understand sports, love sports activists;The government andrelevant institutions should strengthen management, so as to improve the sportsconsumption strength, so that the sports industry vigorous development.
Keywords/Search Tags:Hunan province, Urban residents, Sports consumption, Influencing factors, Research
PDF Full Text Request
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