Study On The Market-Oriented Operation For Higher Education Under Financial Crisis Environment

Education is the core factor of the nation’s rise and fall in long-term development; China has always attached great importance to the development of education, which is a priority to the development of the strategic position. Education and economy are closely linked, in the conditions of the socialist market economy, education and market-oriented operation. Education and the national economy are inextricably linked. Under the special historical circumstances of the financial crisis, this link is more prominent. Financial crisis, which has impact on our mode of education, teaching methods and management methods, also has impact on the employment of university. As our country is in economic restructuring and the period of perfecting the socialist market economic system, how to adjust the mode of education in crisis and constantly adjust and reform of education is worth pondering. In particular, under special historical circumstances of the financial crisis, should be highlighted the necessity and importance of the higher education market-oriented operation. This paper explored how to seize opportunities and meet challenges in china, innovative higher education model, to improve the higher education market-oriented operation mechanism to promote the development of higher education in our country on the basis of the status of the higher education market in the circumstance of the financial crisis. On this basis, further analysis of the development trend of China’s higher education market-oriented operation is made and suggestions and strategies for the higher education market operation are proposed. The first analysis of the higher education market situation on the basis of analysis of the necessity of China’s higher education market-oriented operation, which Points out the opportunities and challenges facing China’s higher education market in the form of the financial crisis, the analysis of higher education in China is how to turn "danger" to "security" in order to minimize the negative impact of financial crisis, at the same time to seize the opportunity of reform and adjustment. Second, it analyzes the development trend of Chinese higher education market after the financial crisis: The rapid rise of spirits of entrepreneurship on higher education area; market-oriented guidance for higher education al products; enterprise-oriented employment and higher education forces and higher education internationalization, those trends in the four obvious aspects are based on the example of Tianfu college of SWUFE. Although China’s market economy has developed for many years, it is not perfect in the field of higher education and need to constantly improving in the operations of the higher education market. We need to firstly establish a market concept, and effective operation under the guidance of a series policy.