Construction And Empirical Research Futsal League Matches Brand Theory

With the continuous development of China’s economy, the sports industryalso will be various events in the country areas also showed a momentum of vigorousdevelopment, especially after the2008Beijing Olympics, many domesticcompetitions embarked from the professional to the brand road development. Also atthis time the various races of brand theory scholars began to receive widespreadattention and study. Futsal League is currently the highest level of professional futsaltournament, although there have been years of development history, but did not formin the domestic brand events, and the development is relatively slow. But Futsal andhas a huge market space and development prospects. So the purpose of this paper is tothink through the events of the general theory of reference and brands learn from theknowledge of the general theory of race brand, trying to build a brand for the Chinesetheory Futsal League this particular event. This paper finally reached the followingconclusions aspects:（1） Currently, the Futsal League is a tournament in the operational phase,and not on race brand culture, brand symbols, events product, brandmarketing, brand management, system design and planning.（2） Elements Futsal League tournament consists of three main brandbuilding content, the content is the first tournament of the Penta brandculture, the second race of the content is Penta brand symbol, the thirdcontent is Penta Match products. Futsal League brand positioningincludes three aspects, namely race positioning, market positioning andcustomer orientation（3） Effective event management organization Futsal League tournamentfavorable brand protection. Contact Futsal League organizers andparticipants is not tight enough, the lack of operational activity. （4） Futsal Serie A lack of brand culture, heritage, excavation brand cultureis to create brand events premise.（5） Futsal Serie A comprehensive publicity to media and communicationpatterns full range of information and the Penta Penta league league’sbrand image is presented to the audience at different levels andaudiences.（6） The main factors affecting the Futsal tournament Grade brand theorybuilding is brand communication, brand positioning was followed by athird institutional management. So in terms of the theoretical constructthese few factors to consider more.