SWOT Analysis And Research Of Featured Sports Tourism By Jilin Province

With the implementation of China’s reform and opening up, China’s economy leapsin various fields progress and people’s living standard has been significantly improved,people have the ability and energy to improve their health and quality of life. Based onthis, promoting the development of China’s tourism industry. Particularly the most recentperiod, Jilin Province have also issued a related support policies for the tourism industry.In2006, the Jilin provincial government promulgated the "Decision on further acceleratethe development of tourism industry," particularly to the tourism industry in Jilin Provinceseen as "comprehensive power industry" to develop. Government policies to promote thedevelopment of local tourism, especially for snow sports tourism and sports tourismdevelopment project national characteristics with the local character also played a crucialrole in promoting.Jilin Province is located in the geographical and climatic conditions, as well as Hanand Manchu, Korean, Mongolian and other ethnic multi-ethnic folk conditions, creating arich local characteristics of the development of Jilin Province tourism industry. But in theprocess of development, there are still some problems, such as: the importance for snowtourism development while ignoring some of the characteristics of ethnic regional tourismindustry, leading to uneven development; propaganda featured sports tourism market isnot enough; sports tourism products in the form of relatively simple, with other cities ofsimilar tourism products in the form of a cross; regional cooperation is not sufficient, andso on.Due to the three northeastern provinces of geographical conditions and culturalconditions are relatively similar, resulting in Jilin and other provinces and cities tocompete on the same tourism projects; domestic residents to understand this emergingindustry, sports tourism is less, the number is also involved in sports tourism only thewhole number of minority participation in the tourism market, restricting the developmentof sports tourism industry in Jilin Province; more a lack of professional sportstourism-related personnel, such as advertising, sports professional coaches, volunteers,and so on. Based on the above problems and weaknesses, proposed to seize the vastdevelopment space travel and ethnic characteristics of Jilin snow sports tourism market inrecent years, relying Jilin rapid economic development and improve people’s livingstandards, residents of lifestyle changes and other conditions featuring sports tourismdevelopment opportunities brought Jilin Province, to strengthen the management of allaspects of sports tourism, the analysis based on the perspective of sports tourism industry,characterized by the formation of Jilin rich tourism products and their brand image,strengthen the sports tourism expertise nurturing and receiving, and strengthensupervision of sports tourism market. Through SWOT analysis and research on thecharacteristics of sports tourism in Jilin, Jilin Province to the characteristics of the futureoperation of sports tourism industry to broaden their horizons, for the overalldevelopment of sports tourism industry in Jilin Province, the theoretical basis.