Study On The Relationship Between Personality And Decision Style Sports Consumption College Students

With today’s College Students’ life consumption level rise, as well as thenationwide physical ideas, money by their disposable students also graduallyenhanced the ability to buy sports goods and enjoy sports service. In the face of theincreasing purchasing power of college sports, college sports consumption hasbecome an integral part of China’s sports consumption industry.College students as a special group in society now, with knowledge andindependent thought is very certain, in sports consumption will have their ownpersonal views and considerations, will have to buy sports products choice. Althoughcollege students tend to be mature in the consumer, but also inevitably encountersome blind sports consumption, unable to grasp the accurate positioning itself to thesports buy, causing unnecessary consumption blind area and commercial waste. Thepersonality of college students is an important aspect of the school psychologicalresearch. Association study of college students personality and sports purchasedecision-making style, draw relevant conclusions, and then from the personality ofcollege students, through the features and defects of College Students’ Sportsdecision-making style for different personality, to physical education for collegestudents to buy and put forward suggestions on College Students Sports marketing.Conclusion:(1) the differences in sports purchase decision-making style in differentstyles of sex of university students is not obvious.(2) of different personalities on thedifference between College Students Sports buy style.(3) the different personalityfactors on the part of College Students’ Sports decision-making style factor havinginfluence.Further analysis suggested: introverted students pay more attention to use sportsgoods; college students more exciting character to try to do better than three, do notblindly consumption; disposition is stubborn and consumer groups to listen to theadvice of others, don’t advocate their ideas. The marketing strategy business mainlylies in the propaganda way to improve the quality of goods, sports goods, commodityculture and related tracking service etc..