Study Of The Television Reports Characteristics Of The12^th National Games

The large-scale sports event, is the best opportunity to exercise and training, anational television media professional team, is also the most effective way to improvethe level of TV communication. The National Games as the highest level of China’ssports event, where achieving its influence is largely depends on TV communication.TV as the most powerful media power, its propagation success directly determineswhether we can achieve the purpose of hosting large-scale sports games.Nowadays，with the development of the new era of network technology and digitaltechnology, TV has been unable to separate from new media. New media technologyhas driven the entire media industry, but also affected the traditional media during thedeveloping process. The future development of TV and its developing strategy havegain more and more attention.This paper is divided into four parts. The first part provides an overview of thespecific statements on television sports news, including the definition of televisionsports news and the analysis of features of Chinese television sports news, to pave theway for the following study. The second part comprehensively analyzes the process ofthe television media coverage of China National Games by describing the concept of theGames, summarizing the history of report from television media and analyzing thesuccessful case of television news coverage. This section focuses on sorting the relevantsuccessful cases about the China National Games on television sports news by sortingand summarizing the development of Chinese television of the China National Games.To build a solid foundation for further research in this paper, and provide theoreticalsupport, the third part analyzes and summarizes China’s TV sports news features of theTwelfth National Games, and each features is explained in detail. The fourth partfocuses on the developmental strategy to the television coverage of the Games in allmedia background. There are several problems in television coverage of the Games (e. gthe lag in Chinese sports industry,the level of program production was not high, lack ofresources, etc.)Those problems are suggesting that the television coverage of the Gamesneeds more conducive and innovative strategies. It can be started from optimizing the resources, redefining the function of television transmit rights, system of separatingproduction from broadcasting, increasing the cooperation with new media, creatingpersonalized sports coverage and culturing professionals in all media by personaltraining, etc.