Research Of Sports Lottery Consumer Behavior In Huangshan City

Huangshan City to promote sound and rapid development of sports lottery, it isnecessary to Huangshan City Sports Lottery conducted consumer behavior researchand analysis. In this paper, Huangshan City Sports Lottery consumers for the study,the use of questionnaires, interviews and statistics on the sports lottery in HuangshanCity to study consumer behavior, through surveys Lottery lottery acts lotterymotivation, lottery mentality the basic situation. I hope through this study, you canbetter understand the behavioral characteristics of Huangshan City sports lotteryconsumers to optimize consumer behavior, provide reference for sports lotteryagency decision-making, modest contribution to the cause of sports lottery inHuangshan City. In this study, the actual situation starting Huangshan, HuangshanCity visited15sports lottery sales site, a total of600questionnaires,561copies ofactual recovery. And lottery sales staff to investigate access to Huangshan City SportsLottery consumer behavior for a more systematic study, based on survey results,reached the following preliminary conclusions:1Huangshan City Sports Lottery Consumer males far outnumber females,31-50years old and was mainly young people; lottery crowd in high school educationbelow the level of the majority. Occupational structure is decentralized to individualbusinesses and workers, mainly low-income groups accounted for most of the sportslottery consumers, and with the increase in income and a decreasing trend.Huangshan City Sports Lottery consumer spending motivated mostly materiality ofthe award, fortune based. Play mostly numeric-based modular play, lottery frequencyis not high, do not form a stable consumer groups; each bet amount mostlyconcentrated in less than20million consumers in general are in Huangshan CitySports rational consumption state.2Huangshan City Sports Lottery Consumer information sources on lottery play,lottery number lottery has a significant amount of money an individual is unique, butthere has also been part of the problem Lottery obsession-and therefore meet therecreational needs of the Lottery at the same time to be alert because of " gaming " the emergence of some obsession with social problems caused by the Lottery. Relatedmanagement departments should focus on public welfare lottery promotion, developa positive and correct awareness programs. The sports lottery as a public welfare,consumer culture entertainment publicity, highlighting its public good characteristics,enhance the transparency of the Community Chest used to make sports lottery lotteryon cultural identity, imperceptibly expanding lottery number.3Huangshan City Sports Lottery publicity defective, poor salesman overallquality. Consumer information content of a single lottery, and there is a lot ofnegative tendencies guide; while lack of sports lottery management, regulatorysystems, there are many private lottery phenomenon, disturbing social order.4on the status of sports lottery Huangshan consumer behavior analysis,proposed to increase the positive propaganda; strengthen the legal system, thecompletion of national legislation on sports lottery; perfect Huangshan sports lotteryoversight mechanisms develop countermeasures. Create a favorable environment forthe sports lottery consumer spending, establish rational consumption concept.Provide a theoretical basis for the further promotion of Huangshan City Sports LotteryConsumer rational consumer behavior.