The Research On The Necessity Of The Location Of Sports Branded Real Estate

With the advent of the era of globalization, more and more multinational companies to the world. The corresponding part of globalization is localization. With the prosperity of the market of real estate and the industrialization of sports, the sports brand estate comes into being as one of the spanking field in the real estate market. It is the combination of both estate and sports, standing for a new future prospect for both of them. Taking these factors into consideration, the paper aims to research on the sports brands theoretically and practically, and seek to find out the concept and mode of localization of sports brands. Based on this, the paper comes up with an idea that we should build up and create our own sport estate with Chinese Characters.The paper describes the backgrounds of sports brand estate, and generalizes that it is a new mode to explore the estate, using sports spirit and estate. By analyzing the features and problems existing in current states, the paper researches on the localization of sports brand estate and draw four conclusions as follows:First, the location of sports brand estate is the beginning of the establishment of the brand, which aims to make the customers recognize the value and significance of the product.Second, there are four features of sports brand estate, namely, the theme, the creativity, the load, the humanity and the risk. They are determined by the quality of the estate.Third, The U.S. apartment real estate as a typical case of sports brand in India to achieve a localization, won the favor of consumers. This is due to the U. S. apartment project Trader company in India engaged in the production and management activities, adapted to the Indian economy, culture, political environment, in terms of personnel, capital, sources of product components, technology development and other aspects of the implementation of local strategy, making it authentic local companies to operate the project and obtain success.Fourth, real estate is a very localized sports brand with necessity No matter in which country, the real estate you want to do sports brand to be sure to cater to stabilize and strengthen the local economy, culture, politics and other environments.Fifth, currently sports brand in China’s real estate development, real estate brand appeared low value content, a general lack of awareness of brand competition, management mechanisms, lack of assessment and evaluation mechanism is not perfect and so on. This all stems from inadequate attention to localization, failed to better integration of sports brand in China’s real estate a good political, economic and cultural environment.Facing these problems, the paper comes up with four solutions, that is, the apparent location of the brand, the whole consciousness of the brand, the fostering mode of managers and the improvement of the management and assessment.