The Study Of Contemporary Chinese College Students’Ideological Security Education

College students’ideological security education is significant in maintaining the ideological security of the whole country. But the current situation of college students’ ideological security education in our country is a cause for concern. On the one hand, diverse ideological values have great influence on college students’value choices, so their mainstream ideology of Marxism security concept is weak. On the other hand, the ideological security education in colleges in our country has various problems, so it doesn’t have strong effectiveness. In fact, College students’ideological security education is a kind of advertising communication. Therefore, colleges should improve the identity of political teachers’mainstream ideology, and promote the development of social practice teaching on the basis of their cooperation and specialty. Also, diversified information expression ways should be adopted. On the other hand, we should start from the perspective of advertising communication and innovate the means of college students’ideological security education. We should broaden cultivation approaches of college students’ideological education from communication concepts and communication approaches to inspire the awakening of students’ internal force and enhance the effectiveness of contemporary college students’ ideological security education. Only in this way can we consolidate and maintain the main position of national mainstream ideological security.