Study On The Leisure Sports Consumption Of Middle-aged People In Ji’nan Urbanization Community

Research purposes: With the steady development of economy, China has entereda rapid development stage of urbanization, people’s comprehensive health viewall-round development concept awareness are increasing. Now people care about theirhealth more, pay more attention to physical exercise and hope more physical exercise,especially the middle-aged people. The paper study this direction is to improve theleisure sports consumption status of community middle-aged people in Ji’nan City,develop rural community sports and rural leisure sports market, accelerate theurbanization process speed community,Research significance: The Objective of the study is to grasp the comprehensiveinformation of middle-aged participating in leisure sports puts forwardcountermeasures for promoting community residents’ fitness consciousness, improvetheir health, promote the national fitness program in Ji’nan urbanizationcommunity.Further enhance residents’ fitness consciousness, improve their health,promote the national fitness program in Ji’nan city and develop the urban communitiesprocess.Research methods: Using the method of literature, expert interview, questionnaireand mathematical statistics, this study analyzes the middle-aged leisure sportsconsumption situation in Ji’nan urbanization community.Research results: With the city expansion process accelerating, leisure time ofmiddle-aged people’s in Ji’nan urbanization community has been greatly improved.Their leisure and sports activities content become more colorful; Their acceptance forleisure sports function is high; most middle-aged people regard “leisure sportsconsumption can Improve health physical fitness and preventing disease" as primemotivation; In leisure sports consumption, participant and entertaining leisure sportshas become the main leisure activities way. Their consumption time mainlyconcentrated in the evening, and duration time is reasonable, but the number ischangeless. They consume patterns with friend together mainly, consumption place inthe surrounding free places, walking and ball games is the main leisure ways. Research conclusion: More middle-aged people in Ji’nan city urbanizationcommunity identify leisure sports stadiums consumption, but less action; Theconsumption motivation of middle-aged people in Ji’nan city urbanization is healthy,but the consumption level is low; The weekly consumption frequency of middle-agedpeople in Ji’nan city urbanization consumption is not high, random; economic sources,spare time, venue, leisure sports, sports consumption, ticket price, guide the staff arethe main factor affecting the middle-aged people in Ji’nan city urbanization inparticipating leisure sports consumption; Urban community construction and leisuresports is the interactive development.Future research: I will continue to pay attention to leisure sports consumptioncharacteristics of middle-aged people in Ji’nan city, care about leisure sports marketdevelopments for the harmonious and healthy development of community urbanizationin Ji’nan City.