| From the1984Los Angeles Olympic Games to the2012London Olympic Games, the Olympic Games report of Xinhua News Agency has experienced28years. Xinhua News Agency’s sports news level has made great progress these years, by the way of obtaining experience at previous Olympic Games, especially the photography reportage has strengthen Xinhua News Agency. Compared with30years ago, it has undergone enormous changes, not only thanks to advances in science and technology, benefits from increasing levels of business, but also thanks to the photography reportage concept of Xinhua News Agency.In2012, the largest number of journalists have b.een sent for London Olympics by Xinhua News Agency, it was also the first time since engaged in the Olympic Games reports. We can conclude that the Olympic sports news is an important part of Xinhua News Agency. Meanwhile, the photography reportage in their sports news reports have gradually evolved into a major feature.This article is a research on photography reportage in the London Olympics for the Xinhua News Agency. With the concept of " the Era of Picture "more and more popular, the influence of Xinhua News Agency in sports news and photography reportage has gradually become international. Especially after the Beijing Olympics, Xinhua News Agency gave a shock to the whole world. Rogge, the former chairman of the International Olympic Committee, as well as many other news agencies gave their compliments to Xinhua News Agency. At the same time, more and more users inside or outside the country were both fond of it. Therefore, this paper selects the Xinhua News Agency sports news photos on the London Olympics as research subjects, based on the theory of sports photography, Sports Journalism, Communication and photography reportage etc, with the research methods of literature content analysis and expert interviews, analyzing the photography reportage in London Olympics of Xinhua News Agency systematically, from the image of expressive and newsworthy angle. Firstly, studying the communication function of sports news photography,then try to analyze construction and characters of photography reportage of Xinhua News Agency in London Olympics, try to summarize the Xinhua News Agency Sports Photography by showing the propagation characteristics and sports news photography concept.The research shows that the photography reportage of Xinhua News Agency in the London Olympics has paid more attention to the image of strength and newsworthy. They are keeping seeking for the possibility of new pictures expressive, in full assurance newsworthy case. By the photography reportage method, disseminating the news facts effectively. Meanwhile, the Xinhua News Agency has a very typical feature in project selection, press select and expressive aspects of sport. The conclusions show that Xinhua News Agency Sports News Photography in the Olympics concentrate more on the human spirit, Olympics spirit and national guidance, combining the factors such as the composition, color, photography techniques together. The pursuit of unity of content and form sports news photography reflects a good professional, normative and market adaptability. |
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