An Investigation On The Propagation Of NBA Culture In The Colleges And Universities In Fuzhou And Its Influence

In this study, through the event of American Professional Basketball League and the extension of culture in Colleges and universities in Fuzhou to spread and itseffect on college students daily life as the object of study.But in view of the limitations of time and money and,The author only at the Fujian Normal University the University and the city of Fuzhou Fuzhou University, Fujian Agriculture And Forestry University, Fujian Medical University selected, Fujian University of Technology and other 5 universities for visiting survey,And independently designed questionnaire of media and the AmericanProfessional Basketball League information on the daily life of students.Finally recovered 100 valid questionnaires.In order to ensure the correctness of data.The investigation objects are in the school cafeteria a random selection of 50male and 50 female.In order to ensure the authenticity of the survey to fill the contents of the,The simplest way to fill in questionnaire design.Using closed questions.The two part divided judgment and choice.Moderate quantity.he analysis of survey data by using Excel software.And the use of descriptive language, data list of ways in the paper.Basketball for the cross culture of sports, this paper with the help of sociology,cultural science and the dissemination of relevant theory of inquiry.The results are as follows:1. Basketball is popular in Fuzhou City, the rate is very high.Both boys and girls almost all have to participate in basketball experience.And more or less watched American Professional Basketball League.2. Most of the college students’ first contact basketball may not because watched the American Professional Basketball League.But they are very interested in watching American professional basketball leaguetournament.But everyone pays attention to different.someone interested in the game itself, some of the players outside the life interest,there is interest in basketball.3. Many college students receiving way American Professional Basketball Leagueinformation such as newspapers, magazines, television, Internet and mobile phone.The media is an important tool for the spread of Americanprofessional basketball league.4. College students to participate in basketball sports motivation varied, for example, exercise to keep healthy, relieve stress, making friends, spend their spare time, imitation basketball star, display personal charm.5. In basketball, the daily life of the students are also affected, the main bodybecomes more mandatory, more aware of the importance of teamwork, morefighting spirit, the courage to face the failure.