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A Study On The Media Image Of Chinese Football From The Perspective Of Consumerism Taking The Asian Cup Tournament As An Example

Posted on:2017-05-05Degree:MasterType:Thesis
Country:ChinaCandidate:J W YuFull Text:PDF
GTID:2297330488961011Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
Football is the most popular sports in the world, which is also the more concerned sports in media. After the Chinese Professional League in 1994,the domestic media payed more attention to the report of the Chinese football, and gradually entered the vision of broad football fans. Today, China has changed dramatically after more than 30 years of reform and opening-up. During this period, the media image of Chinese football is also constantly changing, and inevitably bring the brand of the times.This paper used the methods of content analysis and literature data,choosing the report and netizen opinion expression around Asian Cup, as to study the media image change of Chinese football in traditional media and new media since the professionalization from the perspective of consumerism. In traditional media, it chose the coverage of Chinese football in seven sessions Asian Cup on "Titan Sports " from 1992 to 2015 as analysis samples, getting the three images of Chinese football in different periods by the number of reports, the theme of report, the title of reports, the use of pictures four data presented. In new media, this paper selected the Asian Cup text in micro-blog Sina as the object of analysis, studying the characteristics of Chinese football in the context of the new media. Based on the analysis of consumerism characterization in the two kinds of media, this paper analyzes the deep reasons behind the media image of Chinese football from the elements of communication.
Keywords/Search Tags:consumerism, Chinese football, media image
PDF Full Text Request
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