Comments Characteristics Analysis Of The "observation"

The face of China’s media environment, how to make the TV news commentary programboth to make the depth to win the audience, and establish the image of authority,has beenChina’s TV media attention and exploration of the topic. TV News Review of thedevelopment process, many TV part of a series of exploration, after ten years of development,has made great achievements, but also has some drawbacks.This paper attempts to CCTV "observation" commented characteristics of cases toexplore this topic, some guiding significance on the TV news commentary column. Thearticle first analyzes the founder of the background of “observation”; followed by a uniquecombination of professional and popular summary of the multiple perspectives and interactionto deepen understanding of the refining point of view and the strengthening of thecommentator team building, strengthening the role of the commentator in the program inconcrete terms of the comment features of “observation”; Finally, analyze the “Todayobserved” commented the success of the experience, namely: the positioning of thespecialized channels to comment on the program must be clear, TV commentary innovativeform of expression under the new media environment, in reflected in numerous televisioncommentary program characteristics, obtained enlightenment similar comment on theprogram.In media with increasing competition, the pursuit of the first power of interpretation hasbecome increasingly critical, TV News Comments undoubtedly more strongly competitive. Inthis paper, is holding the principle of comprehensive, objective and accurate analysis of the“observation”, from the backdrop of the news comments, specifically addressed how to makean influential and authoritative TV commentary program.