Study On The Publishing Road Of" Twenty-first Century Press "

The27-year publication road of Twenty-first century press as the research object, the paper selects five aspects to discuss and analyze. Firstly, based on the data, the paper elaborates the book-publishing status of Twenty-first century press, analyzing carefully four aspects about the number and scale, varieties, the series of books as well as highlighting the cultural trends from1985to2011. Secondly, it talks about brand strategy and summarizes three stages including the brand cultivation, brand consolidation and brand extension. Creating readers is to expand the market, and cultivating the writer is to tap the market potential. Meanwhile, promoting children’s reading for the purpose of a good reading environment not only improves the utilitarian reading, but also gives children a healthy reading world. As the three angles, the writer analyzes the unique aspects of market-cultivating. In addition, the paper intends to study introduced books and going out of the book and comb the history and situation of copyright trade, then put forward a view that it should be treaded as a higher lever. Finally, the author sums up three issues of Twenty-first century press and gives some feasible suggestion.