| CCTV Spring Festival Gala started in1983, which has been held for30sessions."Spring Festival Gala complex" has been branded deep in the national memory mark for long time. However, how did Spring Festival Gala get started? What is Spring Festival Gala? These ontological issues can not be ignored on Spring Festival Gala study. Also, the dynamics of behavior and process on Spring Festival Gala propagation could be grasped.An American Communication expert James Kerry is full of humane care and highly creative way. He got another way to disseminate "Ritual View of Communication" into the communication of research areas. He emphasizes that the ceremony of the model will be helpful to grasp the nature of the communication process in a further way, and it provides something valuable to reshape the common culture. Since1983, CCTV Spring Festival Gala becomes ritualized media events orderly and forms "new folk" Chinese people in the live television era, and establishes a clear "ritual view" gradually.The birth and development of Spring Festival Gala, especially Spring Festival Gala’"ritual view" of the formation has a complex external power mechanism (Chinese Spring Festival folk changes and dissemination of technological innovation course) and the internal structure of the text from the raw structure (visual culture). In this thesis, in Comte’s social dynamics and social&history combination, eyes on the macroscopic and microscopic double vision, to establish vertical and horizontal coordinates of Diachronic and Synchronic explore Spring Festival from the spread of technology and culture, such as multi-dimensional spread of ritual view of the formation of power.Therefore, the Logical starting points are following two aspects:The first part is to explore the motivation of Spring Festival Gala "ritual view" in history of technology.According to the key point of the spread of ritual view, the ritual view of a ceremonial mode of transmission and sharing, participation, association, exchanges and other concepts are closely related, emphasizing the spread maintain the characterization of the common beliefs and social play an important role. It refers to the time of a society to maintain its prototype is a group or a common identity to attract people to the sacred ceremony. Trace the history of the source of Spring Festival Gala, as the mother of Spring Festival Gala, the Chinese New Year sets the important time of the node "stay up" and "reunion" of this important space layout of. This chapter begins with the Chinese film and television development at different stages of the special point of departure, combined with China’s development history, arts and culture policy influencing factors, the power of film and television technology incentives and other dimensions to show "Spring Festival Celebration","laugh Gala","Spring Festival Show" three works as a key text inspection image Spring Festival Gala and the source and the evolution. This chapter checks the context of age of the founder of the television broadcast Spring Festival Gala, and the five cases of Spring Festival Gala director Huang yihe to demonstrate the superiority of Spring Festival Gala in live television, analyzes the "total" of its audience to the formation of the maintenance on the space-time relationship. It explores the expansion of mental space technology move due to pass by the changes of both the concept through reflection of the "live accident" in1985,"mutual live of three location" in1996and Network Spring Festival Gala.The second part is to explore formation of visual culture Spring Festival Gala "ritual view". Based on the dissemination of the ritual view of the core point of view, the ritual view of the research object is the spread of human behavior and processes, and "ritual" has been not only to refer to the ceremony of the order form, it has become a metaphor will spread as in a certain amount of time and space a realistic context, able to produce, maintain, amend and change symbols. Dissemination of research should be devoted to the interpretation of the meaning contained in the propagation behavior and the process.Spring Festival Gala is a kind of television text. Regarding to the particularity of the propagation of the television literary and "Spring Festival Gala" itself, it analyzes theme conception, studio, series structure and program group structure under the model in the sense of popular culture. Specifically chosen Spring Festival Gala of the sketch class, and documentary two primary program text to read, such as Zhao benshan’"xiaopin", analysis of the types of the transmutation of language shows the rail road and problems. Take’Tamily photo"(the interpretation of documentary program)for example, in this chapter as the ceremony suits interleaved phrase "reproduction", as a news event of the ceremony and as the production of space ceremony performances three program; Under the contemplation of the semiotic theory, resolved production mechanisms of Spring Festival Gala star civilians star, for example, respectively, explain the shape (misappropriation), copy (alternative) and remodeling (empathy) dynamic presentation of the three mechanisms to establish the diversity and openness of Spring Festival Gala star logo on-line. This chapter also use wonders theory as a starting point, combing Spring Festival Gala wonders to create a course and try to aesthetic analysis that led directly to the audience peak experience and the formation of gratitude.In this essay, literature, case analysis, example of analysis, and statistical analysis to study are used. Image data used in this paper is published by the China International TV Corporation1984-2012annual CCTV Spring Festival Gala VCD and other Latin American films, images have a more comprehensive grasp of Spring Festival Gala Show. Cases and examples analysis, investigation and reflection by Spring Festival in a special program type or phenomena, to sort out some type of phenomenon in Spring Festival in the development and changes course to analyze the mechanism behind the changes. Select a representative example, to analyze the correctness of the induction to demonstrate the paradigm. Previous CCTV Spring Festival Gala program content classification and statistics, chart, as a basis for the variation of the look for Spring Festival Gala.This paper argues that:Firstly, Spring Festival actually originated in the Chinese New Year’s Eve stay up on the psychological expectations of the culture to fill the space and configuration behavior."Laugh Gala" from the "Spring Festival Celebration" to the sequence of formation of overall image Spring Festival Spring Gala to Spring Festival Gala. The live broadcast of the technology matures TV Spring Festival Gala important technical support, Spring Festival among the ranks of the "new folk" dynamic incentives. When the TV is involved in public life, Spring Festival to the "new folk" attitude into the New Year’s Eve reunion moment, at this time of the reunion will be contributed to the expansion of the national mental space.Secondly, the Chinese characteristics Chinese New Year get-together is built on top of Chinese "joyful derived from the doctrine of the mean and harmony" and "family and country ethics" cultural gene. Spring Festival Gala program are arranged performances, theater and cafe suite studio space in the live state television of the presentation. Live Spring Festival Gala followed the image Spring Festival Gala program type in1983. The two primary types of a sketch class and documentary programs are produced. Spring Festival Gala star is formed shape (misappropriation), copy (alternative) and remodeling (empathy), three mechanisms in the dynamic evolution of the identity line. Wonders are created to the course and led directly to the audience peak experience and the formation of gratitude.Innovation of essay is trying to spread the ritual view theory analysis of the field of cultural transmission. By the analysis of the dynamic evolution of the image text, it demonstrates media ceremony in the cohesion of a national community, and establishes a national cultural self-confidence can play a special role. Ceremony to stimulate the spirit of the universal blood factor in the traditional culture to diverse values and foreign culture shock, and awaken the universal collective unconscious is an important way to protect national culture and strengthen national identity. In fact, the30th session years Spring Festival in China’s modernization road has been used its powerful technical superiority and artistic energy to bridge the deep fault of the Chinese culture effectively. |
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