Design And Implementation Of Log Statistics Analysis System For Electronic Channels

With the continuous development of the domestic communications enterprises, increasingcompetition in the communication between enterprise, especially since the resultering of thecommunications industry in2008and gradually extended3G communication, the competitionof the communication enterprises is becoming increasingly fierce.At the same time, thedomestic electronic channels are playing a more and more important role among them, and itis the main position to realize low cost and high efficiency service marketing forenterprises.Operators constantly "price war", the communications market a serious "Thenumber of growth,income growth" phenomenon, a large number of low loyalty customerschoose to other networks or change business.In the fierce competition, in the face of a mass ofcustomer information, operators how to customer demand-oriented, particularly in theemerging field of electronic channels, using scientific methods to analyze and derive usefulinformation torealize the refinement of management and marketing, and increasing theirmarket share,to occupy a favorable postioin in the competition is the focus of domesticcommunications enterprises.The essay at first the research background,significance,the electronic channel introducionas well as the current national and foreign research situation of log statistics analysis modulefor electronic channels,and then describes the basic theory of log statistical analysismodule.Based on an investigation of both mobile electronic channels and software companies,the essay describes the system analysis, mainly including system survey, functionalrequirements analysis, non-functional requirements analysis.Additionally,the aspects areincluded in the log analysis module such as systemarchitecture, database and functionmodule.Last but not least, showingtest case and functional operation.By considering and analyzing existing problems with electronic channels, The systemmodule puts forward the whole scheme to analysis log statistics for electronic channels, whichsi conform to the request fo the development of electronic channels,the framework of thescheme is based on the B/S architecture. It provides the basis for marketing and precisionmarketing through the implementation of the conventional analysis and thematic analysis, carrying on the analysis from customerangle, business angle, the angle of channel itself’scharacteristics.Therefore, mobile decision maker can easily understand customer needs fromthe tedious log data, in order to draw the corresponding conclusions and make correspondingdecision, so as to enhance the operation effect and the work efficiency. Competitiveness ofmobile enterprise can be improved to a grant extent.