The Report’s Characteristics Study Of" News-in-depth " Of "Hebei Daily"

Entering the new century, the media ecological environment in China undergoes greatchanges. A new kind of media market pattern been shaped; the broadcast, television andnetwork take the best part of the electronic media. Especially the emergence of network mediacompletely changes the original media ecological environment and results in tremendousimpact to newspaper industry. In order to deal with the challenges of electronic media,creating a further reporting on newspaper to report important news becomes an inevitablechoice to develop its own advantages and enhance the influence. As the Paper of government,Party Newspaper undertakes the voice of the CCP (Chinese Communist Party) and guides thesocial public opinion and other functions. In current media ecological environment, if theParty Newspaper wanted to maintain its authority and confirmed its leader position, it shouldavoid weaknesses, be keen on reform, make depth reports well and satisfy receivers’information requirements.In August2003, Hebei Daily found the edition of News-in-depth to dig and reportsignificant news and events. News-in-depth always insists on the concept of “time first andreliable sources”. After years of exploration and practice, News-in-depth becomes the "trumpcard" of the Hebei Daily, win the audiences’ recognition and trust; and finally its owncharacteristics comes into being. In aspects of topic design, News-in-depth holds on reportingemergent events deeply and quickly, for example, the hot topics concerning people’s interest,the political and the economic, etc. Basing on the condition of Hebei province, this projectmainly reports livelihood news reflecting the real life and avoiding false, big, and emptywords. In aspects of writing style, it pursues breaking news to mirror the spirit of the time andlead the positive value orientation, as well as searches reliable cases and data to supportinterpretative reporting. In report configuration, takes advantages of all kinds of editionelements to realize its diversity and flexibility, presents a more lively and vivid visual effect tothe reader, such as matching news comment, guiding public opinion, linking newsinformation, completing developing facts, arranging read reminder, setting "hot topic" andexpanding report field; In terms of space layout, inserts images to enhance visual impact, uses white space layout to highlight the style of concise, with the help of elements of line and colorto rich its pages. This paper makes special study on the founding background, topic design,report writing, material arrangement of News-in-depth. In order to solve the problems ofhumanistic care, reporting proportion, interaction with network, etc, it also puts forwardsimproving suggestion, such as pay more attention to vulnerable group, infuse humanitiesconcern and make full use of network media. In a word, this paper aims to enrich PartyNewspaper’s reporting area and provide experience for other Party Newspaper by researchingNews-in-depth under a new media environment.