A Study Of Mobile Reading And The User’s Behavior Of Mobile Reading

With the rapid development of mobile Internet technology and3G/4G technology,people change the way of communication, while also change the way of reading.Mobile reading is becoming a fashionable. Mobile reading become a part of people’ slife because of portability, mobility, sociality, interactive and low cost. Apparently,mobile reading has become a new trend of reading. The analysis of the existingproblems in college is based on the research of mobile reading. Exploring the risk ofintellectual property of mobile reading and studying on the user’s behavior of mobilereading have an important significance to the popularization and standardization ofmobile reading development and promote national reading.This paper is based on the literature research method. The “985” universities arethe main object of this study, and the mobile reading resources, the function of service,the mode of university library’s mobile reading service are investigated. This paperanalyses the current problems of Chinese universities’ mobile reading service. At last,the paper gives some corresponding suggestions to improve the mobile reading serviceof university library, from the integration of mobile reading resources, mobile readinglending services and vigorously promoting the mobile reading service. According tothe problems of mobile reading intellectual property, and this paper analyses the risk ofmobile reading’s intellectual property from the provision of resource, resourceacquisition, resource communication and technology, and puts forward relevantproposals. Through the questionnaire survey to understand the basic situation andusing the mobile device for reading habits of college students, and puts forward themain factors (hardware factors, personal factors and economic factors) of affecting theuser’s mobile reading behavior. Then, how the library to guide the college student’smobile reading has been put forward. At last, this paper presents the trend of mobilereading: mobile reading application development tending to platform, the users ofmobile reading behavior tending to social, paying more attention to the research ofintellectual property and mobile reading with the combination of education.