The Study Of Problems And Direction On China’s City Magazine

With the development of globalization and urbanization, media globalization hasbeen an irreversible fact. Under this background some media in the world are trying tobe more regional to seek more spaces for their survival and city magazine appearslogically.Compared with other types of media, city magazine has its own advantages, suchas it can understand the demands of its audiences better to attract more ads. This is animportant reason why city magazine can develop so fast.In China the history of city magazine should turn back to1976when the <CityMagazine> in Hongkong appeared.And with the development of economy and societyChina’s city magazine is walking towards a direction that is more healthy and better.They do better in their contents, location and business, which forces the researchersfocus more on and be more optimistic about the future of this new media style.Otherwise the development of city magazine has met a lot of difficulties.Compared with some mature magazines out of the country, they are eroded more bysome business factors and they have not held the spirit of the city they locate verywell. Also with the limitation of issuing system it’s hard for them to developsuccessfully since they were born.Issued in2012,<Hello Chongqing> is a new city magazine whose task is todisseminate the image of Chongqing. And <New York> was issued in1968and it’sthe first city magazine in modern sense.Based on the advantages and disadvantages, this article will compare the twomagazines and sum up the reasons why <New York> can succeed and then providesome suggestions for city magazines in China to develop better.