A Study On Reports Concerning Energy Conservation And Emission Reduction Of People’s Daily

According to the the Eleventh Five Year Plan, the gross domestic product shouldbe reduce by20%and the doposiation of the main contaminants should be cut by10%in the period of the eleventh five years.The issue on "Energy Conservation andEmission Reduction" had got the attention of the whole society. Then, the18th CPCNational Congress put “Beatuful China”forward. The number of the reports on energyconservation and emissions reduction had been increased.However, the topic on the Energy Conservation and Emissions Reduction iscomplicated and important. It is not only involves resources, environment, climate, butalso covers the science and technology, politics, economy, culture and other fields. Themedia have to think about the question on how to empress "Energy Conservation andEmission Reduction" and the publics rules.People’s Daily is the determinant power in the spreadind of the relevantinformation and the major supervision in the control of the society and the report ofpublic opinion. Its reports on "Energy Conservation and Emission Reduction" had beenincreasly deepened. Accorording to the research, People’s Daily had reported severalaspects about the "Energy Conservation and Emission Reduction":(1) the publishrhythm is completely closed to the policy;(2) Lay stress on economic development,such as energy conservation and emissions reduction on industrial;(3)Use messagesand communication more frequently;(4) Tend to be positice guidance but ensure thesupervision of the public opinion still.It takes the news famework as a dynamic process, through the framing of newsand information, news material to build, highlighting the theme. First, in the framingof information, the reportor prefor to listen to "government officials"voice; Second, onthe construction of information material stage, the newspaper chooses Japan, German as goodexamples of the Energy Conservation and Emission Reduction work, also emphasize thedifficulty areas such as Shanxi, Shaanxi and Hebei Province. In the end, according tothe situation, the frame is also chaged. Daily reports highlight “responsibility”and“technology”. During the convention on climate change,“international relations” and"national image" framewoks are more emphasized. The newspaper expresses more“leader” and “analysis” framework on meeting reports. The form of the ftamework isadjusted and changed on the impact of the media’s properties,"gatekeeper" literacyand reader’s respect. People’s Daily had formed a regular pattern:“focusing on hot topicimmediately”-“planning the reports scientificly”-“guiding the public opinion”.However, the reports also have some weakness. So I suggest in the reporting process,the reportor should innovate the ways of news, expand publicity ways, and improve theprofessional skills of the reportors.