| Contemporary, how to understand the media products and the propagation force? The progress of science and technology today, media products has long been not just "content is king", but contains more elements level:accurate positioning, reasonable framework, diversified channels, professional, rapid feedback.Optimization of media force, a lot of benefits:media products value are presented in the dissemination, but also help to break the barrier of information dissemination process, the media’s social credibility has been consolidated, and the practitioners to enhance the degree of specialization, the user loyalty strengthened. Then, how the media optimization of communication? The author believes that, first of all to do thinking swaps to tamp the user base, secondly should use data integration to clarify the product value, and then use the "out brain ", do a good job of interactive experience, do a good job of transboundary spread of interactive experience. Looking to the future, the media power is the driving force of industry reshuffle, is the radiation peripheral industry, also will be the social advance reshaping force. |