"The Voice Of China" Program Analysis

On July13rd.,2012, ZheJiang Channel launched the show "The Voice of China".Shortly after its appearance, the program became highly recognized and extremelypopular, which rated the champion throne, far beyond previous programs. In the heatingsummer,"The Voice of China" brought us a glimmer of cool wind and made itself thechat topics after dinner.The success of "The Voice of China" brings us so much to think and study. Thesuccessful localization from a talk show of Netherlands. The integrated marketingstrategy with Jiaduobao. The denial of black box operating. The pass out of the positiveenergy for the society and so on. Its success is not accidental. ZheJiang Channel and"The Voice of China" column group have made tremendous efforts. The author willanalysis "The Voice of China" and other singing talent shows to discover the reasonsbehind the success and its revelation to us.This paper is divided into six parts: the first part is introduction, mainly studies itsbackground, significance and value, research methods and literature review, etc. aspreparation for the following explanation; the second part briefly expresses the situationand definition of talent show through horizontal and vertical comparison; the third partelaborates the basic situation of the overall program content, form and two seasons; thefourth part analyses from its content and form, brand marketing, psychological and socialculture; the fifth part summaries the shortage of "The Voice of China" and itsenlightenment; the sixth part is the conclusion, mainly introduce the inadequacies of thepaper and research direction in the future.