Study On The Front Page Of New Cultural Newspaper’s Layout Style

The paper based on March1,2013to December31,2013the front page of New Cultural Newspaper as the research sample, roundly analyzes the change of the front page in New Cultural Newspaper since the redesign, has a detailed analysis of its form and content on the front page of the layout style after its revision, and points out the successes and shortcomings of New Cultural Newspaper front page, in order to achieve better communication effect. This paper aims to study of New Cultural Newspaper’s front page layout style to discover how a common metropolis daily innovates and develops in newspaper market competition, at the same time the comprehensive study for New Cultural Newspape’rs front page from form to content also helps us to understand the development of the entire paper and layout style.This article in the introduction part expounds the importance of the front page and the historical change of New Cultural Newspaper’s front page style. Let the reader have a preliminary understanding to the front page. The first chapter expounds the overall layout style of New Cultural Newspaper’s front page, from the web page design, column type, pictures, color tone four aspects discuss the front page of the overall design. The second chapter focuses on the front page headline style. The formation of layout element has a lot of, but, here we mainly research form style, so there is no content. The third chapter, from the perspective of audience analysis and evaluation of New Cultural Newspaper’s front page style design, feedback from a certain sense the attitude of the audiences. The last chapter thinks about the advantages and disadvantages of New Cultural Newspaper and contemporary urban newspaper front page style design.In terms of New Cultural Newspaper itself, to sort out this article more clearly understand the trend of the development of the front page of the layout style, and help for the layout of the front page of the style was summarized and meticulous. At the same time, through the analysis of this article, on the one hand, affirms its advantages and characteristics, can also points out its deficiency, in order to have better and more reasonable in the future development of improved. To the other city or other provinces and cities’the metropolis daily, this article’s analysis can make other metropolis daily to recognize their own deficiencies, to better improve themselves and enhance market competitiveness. It helps them better alignment with the direction of the change, on the front page layout style development and the development of newspaper, has the certain enlightenment and reference.