The Study On The Layout Of Liaoshen Evening News After The Revision In2010

Since the printed newspaper come out，the layout of the newspaper has beenchanging，the forms of which become more varied and rich. The layout represents theimage and style of newspaper, affecting the attractiveness of newspaper to readers,influencing the perception and impression of readers to newspaper, playing a vital role inthe promotion of newspaper and the elevation of brand. With the rise of the new media,more and more reading platform come into the the vision of readers. Reader’s choicesbecome diversified because of a heavy volume of messages and homogeneous contentand form and the reading habits is also gradually changing. The time pressure of readerswill be greater than ever in today’s busy and fast pace of life. The popular press is facedwith more and more fiercely competition in the environment of which is awash with avariety of media and various reading platform. So, how to design a kind of layout thatconforms to the time requirement to attract audiences turn into the problem must be takeninto account by newspaper. As the most widely circulated and most far-reachingmetropolis newspaper in the In the northeast region, the layout of Liaoshen EveningNews has a salient feature of its own. The operators and editors of the newspaper havebeen committed to promoting the visual process of Liaoshen Evening News. The layoutof this newspaper is very representative in the metropolis newspaper in northeasternChina.In the first place, this article reviews domestic and international history ofnewspaper layout. Then, the author focuses on the analysis of the study object of thispaper--the layout of Liaoshen Evening News.This part firstly expounds the concept ofLiaoshen Evening News’layout. The operators consider that the layout plays an importantrole in the development of the newspaper and they have been committed to promotingthe visual process of this newspaper. On this basis, the author analyzes the arrangementform and composition of layout of the front page and inside pages through these pageelements such as size, format, version, type, columns, pictures, lines, blank, font, colorand so on. Afterwards, the author summarizes the style and feature of its layout throughthe above study. Finally, the author obtains some enlightenment from the layout of Liaoshen Evening News with some current problems in the layout of metropolisnewspaper, and put forward some suggestions.The author hopes that this study of the layout of Liaoshen Evening News can givesome reference about layout to other metropolitan newspaper, and make which adapt tothe requirements of the time better and close to the life and mental need of readers. Thusthe metropolis newspaper can gain a firm foothold in the fiercecompetition and a form a unique image and brand of itself.