| With rapid development of computer and network technology, network has become an important part of human society today, search engine technology, as a kind of important tool, for people to be more effective to use the Internet plays an irreplaceable role, but like all emerging science and technology, search engine technology also has two sides, the mankind also produced many negative impacts Especially the ethical problems increasingly attention by all aspectsIn this paper, due to the search engine technology development and application of network brings new forms and the ethical problems produced some new network ethical dilemma on summary and analysis of the root causes of these ethical problems which has its own technical flaw Search engine technology subject moral weakening the lack of perfect social root external restriction mechanism and so on, also has own existence theory paradox difficult ethical significance weaker ethics implementation such as ethical theory.For search engines to overcome the technical problems and control, first of all, through technical level of self control and heteronomy of law mandatory administrative level control. Indeed, the most important still is in the moral level of control, and build a search engine technology ethics as moral control gives the basic principles, at the same time, give full play to the role of moral education.In the end, the implementation of search engine technology ethical problems of ultimate control. |