| In recent years, the SARFT repeatedly issued a cutback on TV entertainment, tostop the local TV station of a series of entertainment shows in order to avoid somevulgar contents, which once again became the focus of academic and even the wholesociety’s attention. Henan satellite TV will uphold cultural TV purpose, and commititself to the cultural origination. Henan TV cultural industry media brands have a highvisibility in the country and have founded a lot of archives culture brand column, butwith the passage of time, the existing brand column will challenge the market. How tomaintain the original culture based brand columns, with the original experience oflocal resources, innovating the cultural section of the brand new, create brand columnof Henan satellite TV culture from the angle of sustainable development, so that morepeople can feel the culture section of the wonderful Henan satellite TV had been theexploring subject. This paper mainly research in the Henan satellite TV, severaltypical old culture column brand creation process are used as the case analysis, toexplore the process of Henan satellite TV as cultural column brand created and spreadvalue and social significance, and the brand building process is summarized, and thecombination of brand culture column the founder of the new analysis Henan TV in thefuture culture column brand maintenance and problems and the direction ofdevelopment should pay attention to the process of creating.In this paper, several files in Henan TV veteran cultural class sections typicalbrand creation process as a case for analysis, truthfully explore the process of classsections Henan TV culture and its dissemination to create brand value and socialsignificance, and summarize the brand creation process, thus combining founder ofthe new brand culture class sections were analyzed Henan TV future maintenance andcreation process should pay attention to the problems and the direction ofdevelopment in the cultural class sections brands. |
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