| In2006, the General Administration of press and publication first defines the concept of publicwelfare publishing in China, the people’s publishing house, the Ethnic Publishing House, China BraillePress, China Tibetology press for public welfare publishing house, opened the prelude to the public Chinesepublishing reform. Provisions for the retention of public welfare publishing institution system, require it toprovide public basic publishing services to the masses, spread advanced culture, embodies the humanisticcare. Therefore, the public welfare publishing comprehensive exploration, it has important significance forpromoting the construction of spiritual civilization, enhance the national cultural soft power.This paper reviews the history of publishing public since the founding of our country, after thefounding of difficult exploration, through the reform and opening up, economic development andpublication development, sort out the changes in policy, system and the development of public welfare,emphasis on New Century Publishing overview, analyzing the comprehensive class, national class, socialwelfare, religious and cultural groups of four kinds of public welfare. Combined with the use of nongovernment organization NGO. The nonprofit organization NPO, communication mode to reference, triesto public welfare publishing in China are classified in detail from the source, content, commonweal degreethree new perspective. In the classification, discussed the provisions of the state for free distribution to ruralstudents "Xinhua Dictionary", the temple as his books and other special publications are public welfarepublishing scope. The public welfare publishing carding, draw the conclusion: at present, our country is inthe crucial moment of publishing reform, development of for-profit publishing has been graduallystabilized, public welfare publishing still exists many problems, faced with the situation of tight funding,policy is not full, management mode is insufficient, existence of abundance and deficiency of comorbidproblems. The public welfare publishing, essential support and the non-profit national organization support,establish public welfare publishing special funds and brand commonweal project to a certain extent,guarantee the publication work smoothly, but the public press itself should also take the initiative to seek anew way out, the integration of digital publishing technology in circulation, full "since the media play" role,the charity shop for free to develop public welfare agency. The reader should actively participate in public welfare publishing, actively promote public library reuse, let the public library "go up", then to "spread theknowledge". In addition, the author donate copyright, publishing group open electronic copyright systemshould be encouraged. |