Research On The Demand Of University Students About The Spread Of Marxism In New Media

With the digital technology, the Internet and communication technologies are widely applied in the field of dissemination, the New Media has penetrated into every field of the society. It has now become a vital vehicle for everybody to acquire information and exerted a subtle influence on their lives, learning and thinking. As the new vector for spreading information, the new media entails with it the incomparable advantages such as spreading fastly, wide coverage, a great range, digital and interactive features which surpasses all the traditional media. But everything has two sides, the new media is no exception. Its virtual and anonymity nature lead to the large generation of the false and negative information that affect the audiences accept information.Since the Sixth Plenum of the17th CPC Central Committee, the Party Central Committee has been tried to build the spreading mode of Marxism. The Party Central Committee also has always placed emphasis on the significance of the popularization of Marxism and many times raised the scientific proposition about popularization of Marxism in major conferences. The choice and the use of the spreading mode of Marxism plays an important role in the popularization of Marxism. The new media is a new platforms of the popularization of Marxism and a new positions for spreading the theories. University students are the main target of Marxist education and the important group in the use of new media. To some extent,we can understan the effect of Marxism popularization of new media by analyzing the demand of university students about the new media. We also can perfect the new media to servicing for the popularization of Marxism on the basic of the demand of university students.This paper use the methods of theoretical analysis and empirical research. Firstly, it clarifies the concept of new media and the spread of Marxism, analyzes the features of new media and the relationship of new media and the spread of Marxism. Secondly, probing the effect of new media and audience on the spread of Marxism whish combined with the characteristics of new media and the important position of audience. Thirdly, understanding the audience demand of university students about the spread of Marxism in new media by surveying and interviewing the university students. Lastly, summarizing the effective way to the spread of Marxism in new media on the basic of the the audience demand of university students.