Research On The Impact Of Network Public Opinion To The Social Management

Network public opinion is the influence views what public express in Social management through net. With the rapid development of Internet technology and the popularity of the Internet in China,the number of net users sharp increases,Internet penetrates in every space of people’s daily life and the network public opinion has become an important channel for understanding people’s feelings, more and more people started to use the internet work for communicating. They express their opinions and suggestions about Social management through the network, and Therefore create the rapid development of Network Public Opinion.As a new Public opinion form the development and influence of the internet have been attracted much attention from the society. Particularly in recent years, the network public opinion and internet public events cause attentions of government departments and academic.in the era of Science and technology information,It is the demand of the times that grasp the characteristics of the network of public opinion.At present,Research on network public opinion is only in its infancy,It dosen’t form Complete system,In the process of social management,Guide the way and guide public opinion there is no good way to experience,Therefore, whenever an event occurs when the network groups, The local government will not guide the network opinion,When using the network supervision of public opinion,problems often arise.The research of the network public opinion in china began in the early1990s,and it mainly shows in the following aspects:The formation and development about network public opinion;Network intelligence;monitoring system of the network public opinion;The mechanism of network public opinion; the social impact of network public opinion;Individual research for network public opinion mainly shows that the Analysis of network public opinion case. Abroad have many studies of the Subject. There studies centered on sociology,psychology,communication and other point of views.In view of the research status of network opinion,This disquisition is based on research productions in past,to start discussion around the formation mechanism of network public opinion and the impact of network public opinion to the Social management,Put forward an Proper guidance for network of public opinion countermeasure.This paper can be divided into four parts:First section of the part describes the present situation of the network public opinion in china, Invest trends of research situation at home and abroad; Illustrate the research purpose,the significance and the research ideas.The main research methods used in this paper are:literature study, theories-practice method as well as case analyzing method.and.thus established the basic structure of the paper.The second part narrate the introduction of the network public opinion and social management.Include their development and definition,Reckon that public opinion is a behavior to participate in social activities in society;Illustrate the characteristics of network public opinion:All national,concealment,rapidity,and richness.This paper tells five main theories which affect network public opinion with the subjects of Management Science of Society, Human psychology,Public opinion and communication and so on.They are The Spiral of Silence,Group Polarization Theory,Bandwagon Effect,The80/20Rule,Butterfly Effect.At the same time the study proves, the definition of social management and its Characteristics and influence.Described the cause that network public opinion affect social management.The third part analyzes the characteristics of network public opinion, the relationship between network public opinion and social management, as well as the role of network public opinion in social management innovation, based on the theory, cases and researches.This part divided into2parts:positive and negative effects.In terms of positive impact, through the study of theory with practice method, through the comparisons of ShisHou and YaAn events, it is concluded that the network of public opinion can better promote social fair and transparent management;Through the analysis of Sun ZhiGang incident, we can draw a conclusion that network public opinion to promote the reformation social management:By introducing the concept of "policy balloons", the network public opinion can make the social management more reasonable;Network supervision by public opinion can better improve the government’s credibility;Network public opinion can resolve social conflicts.In terms of negative effects:Mainly from the aspects of human flesh search engine and Internet rumors, discusses the bad network behavior to the harm of social management.And described the influence that group polarization phenomenon in network on social management.The fourth section is network public opinion guidance countermeasure part.proved the ideas and countermeasures of the ability to improve the social management and building a harmonious network public opinion ability.In combination with social investigation report, deep understanding on the impact of network public opinion on the innovation of social management in the city, analysis the existing problems.The body of this thesis is divided into four chapters:1.Innovation the social management concept, to update the social participation ideas, enhance the government credibility.2.strengthen training and education.3.Perfecting the network legal system, strengthen the supervision of public opinion, pay attention to the guidence of public opinion.4.Attaches great importance to the construction of infrastructure, the popularization of network public opinion to participate in social management.This paper adopts the combination of qualitative and quantitative methods’ to do the research about the expression and guidance of network public opinion. First, use documents’ research. On the base of looking up the existing literature, make sure the current research situation, and complete the description of the conceptual problem. Then use the case study method to analyze some hot current events, and discussion on the effect of network opinion on the community. Finally use the experience’s summary method to integrate the results of previous studies, complete the deficiencies, and give some suggestions on Public opinion on how to carry out the guidance of network public opinion to ensure the positive effect that network public opinion makes in our socialist construction.