| In this paper, the Liaoning provincial government news website-The NortheastNetwork for the study. Through literature research, case studies and participate inresearch methods of observation, combined with the actual to induct the problems in TheNortheast Network development process. Meanwhile summarizes the outstandingdomestic of some local government-run news website, like The Red Website, TheHuaShang Website, The North Website. And then combine The Northeast Network toConstructive comments. Finally, with the actual experience of participant observation, toprovide for the future development of The Northeast Network Solutions.This paper argues that, content of The Northeast Network for many, but not enoughsophisticated, comprehensive, and not special. Promotional thick, Interactive andparticipatory weak, web design is not characterized, and no attention to detail. Staffmobility, Website operators opaque, their original news very passive and lack of newsplanning and in-depth reports.On the future development of countermeasures, to create a full media editorial team,with "micro film" expand video coverage of new ideas, strengthen management, path ofthe market.The innovation of this paper is summary of local government-run news sites andcharacteristic columns, meanwhile horizontal contrast with The Northeast Network.Questions and suggestions from the details, participant observation rooted in the networkitself, this makes it easy to find problems, put forward feasible suggestions. The"services" as a key site for improvement lies, unlike previous studies of site content,structure, and channels targeting. |