Study On Micro-blogging Information Communication

The dissertation studys on micro-blogging communications in the context of We Media Age.Chinese micro-blogging was born in2007, which came into stable from2012and the study went into the comprehensive period.Micro-blogging is an active information communication space. A number of major emergencies, such as Lushan Earthquakes, Kunming Violent Attacks spread firstly in micro-blogging.A number of network public opinion,such as "Watch Ge" event and Lei Zhengfu incident video event are initiated successfully by the miro-blogging.The speed and effect of miro-blogging information communication are surprising,which are both different and identical from the traditional information communication.There are four parts in the dissertation.Firstly,analysising communication route,including comment route,forwarding route,praising route and collecting route.the comment route is special,which help information to spread further.Meanwhile,it brings some problems such as impeding information communication and inequality discourse.The forwarding route is a common pathway of all micro-bloggings,which is the key for information to spread rapidly and largly.It also brings information explosion and information fragmentation.Secondly,building a communication mode.Using a software called Zhiwei to analysis one information and then build a communication mode with the character of real-time interaction and dissemination of interactive multi-level fusion.Thirdly,talking about communication form.From the self-communication, interpersonal communication, group communication and mass communication to discuss how different kind of communication work together in micro-blogging.And then studying on reticular which makes the situation of information more complicated——causing widespread attention or disappearing basing on the integration of individuals’mutual attention and one-way and multi-directional communication.Lastly,commenting on the communication effect and the challenge bring to journalism.Multi-center spread of fission makes the public opinion quickly gather,causes information fragmentation and many Weibo rumour.Meanwhile,it also changes the writing methods and bring challenge to News aging, but also shows the traditional news media began to learn to absorb the advantages of online media trends.