The CCTV Spring Festival Gala Evening Design Art Research

Along with the reform and opening up,CCTV Spring Festival Gala Evening, in thirty-two successive Spring Festival’s eves, has been an annual spiritual and cultural feast for all the Chinese people and a cultural focus that attracted many attentions. Thus, each year costume and stage art design, including the combination of color, tableaux, composition, material, originality, fashion and technology as well as the humanistic aesthetics, are integral parts for the success of the whole Gala. Over the last thirty-two years, costume and stage art advanced with the development of Spring Festival Gala and formed a unique culture phenomenon together with actors and performances. To a great extent, they are flourishing and keeping pace with the times. From the aspects of Entertainment fashion, folk culture, The social and economic and ideology costume and stage artistic design intensively reflect China’s historical progress since the reform and opening up. Artistically, the theme, performances and special atmosphere presented in the Spring Festival Gala reveal the trend of Chinese society in politics, economy and humanity and popular thoughts, national features and aesthetic value tendency. They can be referred as the concrete embodiment of China cultural epic in the current year.The careful design of costume and magnificent presentation, infused with wonderful performances, superstars and the whole gala, leave us an unforgettable stereoscopic impression. The yearly costume, going either from simple to gorgeous, or from traditional to fashionable, has marked the epoch. Meanwhile, during the process of stage art design, tableaux, lighting, stage properties and scheduling highlight the contemporaneity of modern stage artistic design, especially in the use of LED lighting and large screen in recent years,in the Spring Festival gala.Throughout the evolution of the CCTV Spring Festival gala design art process, The colorful costumes and stage design art,which show the highly integration of ontic design art and modern technology. As exhibited2012, stage art in the Chinese Spring Festival Gala has made many breakthroughs and its creative design and production level are ranked among the world tops.Also, many behind-the-scene artists are involved in the costume and stage design of the Spring Festival Gala. Their contributions and impressive stories are closely related with the historical development of the Spring Festival Gala. For more than thirty years, costume and stage the Spring Festival Gala have experienced the processes of start, development, leap and return. However, this article will study various materials, records and related cultural background of these periods by means of classification, identification, comparison, examination and summary. This paper aims to explore the creativity, production process, presentation and aesthetics of costume and stage design as well as their role in the Spring Festival Gala. Also, it discusses the original relationship between the social background and involved people and events. Furthermore, this paper explains the significance of costume and stage artistic design to the development of new folk-custom and the improvement of new cultural system. At last, it puts forward the future development tendency of costume and stage artistic design.