Study Onagriculture-related News In The Provincial Party Newspaper

As a large agricultural country, China has vast rural regions and large agriculturalpopulation. If can handle large groups associated with this problem, that rural issues, will bedirectly related to the harmony and stability of the national security of our country and the wholeof society. Accurate transmission of information and correctly guide public opinion, the key tothese issues is handled. So, media as an important tool to guide public opinion, and never letagriculture-related news in the news work blind. However, preliminary studies look at thesituation: our emphasis on agricultural news media and the audience is still generally low,agriculture-related information passed to the media audience is also a general lack of interest.Both failed to find common ground, it directly affects the smooth transmission of information,thereby greatly reducing the effect of guiding public opinion.For the provinces, autonomous regions and municipalities’ local customs, the level ofagricultural development, agricultural production in the form there is a big difference, therefore,the specific performance of rural issues provinces there are some differences. Provinces need todo a detailed analysis of media and operating according to the specific local conditions.Provincial party newspaper as their first official media provinces, it is necessary to also have anobligation to assume responsibility for the province to solve rural issues service area. Judgingfrom the current study, the provincial party newspaper in agriculture-related news has madesome achievements, but there are still "the proportion of agriculture-related news and the overalllow level of attention,""practitioners do not understand the needs of the audience, failed to seizethe key themes "," style stiffness, lack of practicality and narrative,"" lack of depth ofinterpretation, guiding the audience is not strong,"and many other issues. The reasons for theseproblems, both newspaper managers and practitioners recognize the problem, but also thecompetitive environment in which the provincial party newspaper, the newspaper’s institutionalmechanisms for ecological problems, as well as the audience some of the problems themselves.As China’s important agricultural provinces in the south, agriculture plays an important rolein Guangxi’s economy. It also is an underdeveloped ethnic areas, border areas, coastal areas,geographical conditions and social environment are more complex; regional disparities anduneven development of urban and rural issues more prominent. So, Select Guangxi as a researcharea, with some typical. In this paper,"Guangxi Daily" for example, the use of the theory ofjournalism, sociology research methods and other means to study side, combined with text analysis, cross-disciplinary research in a variety of research methods, the status of the partynewspaper, Guangxi and other provinces provincial agriculture-related news,, and the causes ofthe problems in question-depth analysis, and separately from the transmission, content, audienceand other measures to improve its angle to make specific recommendations. Puts forwardconcrete measures and proposals to proceed improved from practitioners enhance theirunderstanding, deepen the reform of the newspaper institutional mechanisms to strengthenpre-service education, media literacy audience’s attention, improved version of such provincialnewspaper rural areas.