The Study On Discourse Construction And Communication Of "The Chinese Dream" From The Perspective Of Political Communication

On29thNovember,2012, Xi Jinping, the newly appointed general secretary of the Communist Party of ChinaCentral Committee, first presented “the Chinese Dream”, which meant to realize the rejuvenation of China,during a visit to the exhibition “The Road toward Renewal”. Then he launched a series of speeches in differentoccasions at home and abroad referring to “The Chinese Dream”, interpreting the connotation, significance andapproaches to realize the goal, which caused the upsurge of learning “the Chinese Dream” and a propagandaboom.“The Chinese Dream”, as an ideological symbol carrying the governing philosophy of the new centralgovernment, was soon widely spread. This article investigates the process of discourse construction andcommunication of “the Chinese Dream” systematically from the perspective of political communication.Including the introduction, this article consists of five chapters. The introduction reviews the brief process howMr. Xi put forward “the Chinese Dream”, introduces the research status and development of politicalcommunication, and shows the research origin, problems, methods and meaning. The second chapter is theliterature review of the study, focusing on the establishment and development of political communication inthe West as well as domestic academic circle. Then the author introduces the theories of symbol, discourse andpower, especially Foucault’s “discourse power” and Bourdieu’s “symbolic power”.Chapter III analyses the discourse construction process of “the Chinese Dream” specifically. The author firstpays attention on the change of communication subject from the “public” to the “official” after the18th CPCNational Congress. After that the author analyses the evolution of the connotation of “the Chinese Dream”since the mid-1980s from the perspective of social change, and then explains from six aspects why the officialput forward “the Chinese Dream” after18th CPC National Congress immediately.The fourth chapter is about the communication path and strategy of “the Chinese Dream”, which is also thecore part of this article. The author outlines the communication mechanism of the CPC firstly, which is called“Facing the Party, the social, and the world”. Then the author takes “the Chinese Dream” as a case, contrastingthe arrangement made by propaganda departments, educational and cultural institutions, and mass media, withthe texts produced during the communication practice of “the Chinese Dream”, to restore the whole process ofhow “the Chinese Dream” spreads from top to bottom through organizational, interpersonal and the masscommunication. In the end the author concludes four major communication strategies.The fifth chapter is the summary and reflection of the communication of “the Chinese Dream”. It sums upthree major characteristics, which are “from propaganda to communication”,“from the nation to theindividual”, and “from one-way to two-way”. At last the author points out three difficult positions, which are“excessive symbolization”,“misreading in multi-context” and “the gap between dream and reality”.