A Study In The Text Form、conception And Value Orientation Of The Internet News Cartoon

Internet news cartoon is a special form of news comment in the digital age. The pastseveral years have witnessed the phenomenon that mass media, being high frequency ofinteraction of virtual community, has become increasingly flourished. In that context, as a perfectdialectical unity of grace and speculation, Internet news cartoon obtained an extraordinaryvitality with its exquisite artistry, profound ideological content and witty humor of textexpression. And with the progress of digital technology and the changing mode of the newspropagation, it evolved a series of new text forms and states of existence, which is inherited theindependent and critical spirit of traditional Chinese news cartoon, while also reflecting thecharacteristic of popular entertainment and elite deconstruction thoughts in network area.Internet news cartoon achieved a strong effect of comment evaluation and emotional identity inthe process of information accepting by the audience.Based on the basic point that the network news cartoon would be highly developed andlong-standing existed, this paper takes196internet news cartoons which published on ComicNews Channel in people.com.cn as an example, and employs content analysis, literature review,and Framing Approach are taken as the main research method to analyzing its existence form,text connotation and value orientation. Firstly, the paper provides an overview of the historicalevolution of internet news cartoon from the perspective of technology and reding civilization,and combing the current academic research.Secondly, it analyzes the transmission characteristicsand communication effects of different form cartoon products by researching the text content andvalue orientation, and discusses how to realize the society participate and the agenda-settingfunction. Thirdly, it explored the news cartoons’short board, its development trend and whatkinds of measures should be taken. Conclusive elaborated in the last part of paper, it summed upthe small revelation of researching network news cartoon development, and make the prospectsfor its future prosperity.