Research On The Management Of Public Opinion Current Emergencies

With the reform of our country’s social and economic rapid development, thedistribution of social interest structure adjustment to speed up, the value system appears todiversify. Because of the economic development and the ecological environmentprotection are in the great contradiction, the social security situation is very serious, socialcontradictions are also from the recessive to dominant gradually, thus emergencies aregrowing. With the progress of science and technology, the Internet gained popularity, thepublic have the more voice. In the face of sudden crisis, the government at the same timeof rapid rescue measures, in nowadays the rapid information flow, and widening s publicrights and interests, rights, how to do a good job in the management of public opinion, isthe problem which the current government must face.The purpose of this study is to help the government to improve the ability ofemergency management of public opinion. From emergencies, layer upon layer, in turn toemergencies and the concept of emergency public opinion characteristics, illustrates theconcrete approach for public opinion and realistic significance. The research considers thatat present our country most natural emergencies related to environmental damage, butsocial events mostly developed in eastern coastal areas, mainly caused by social interestdistribution. In nowadays, the emergency public opinion characteristics under the networkbackground in both quantity and quality the very different than before, the managementdifficulty also increases accordingly. And this thesis based on the actual case analysis thedilemma which current emergency management of the public opinion in China is facing,especially for the new media environment of public opinion management issues, frequentviolence fear in recent years and malicious hype events are emphatically analyzed, givesout specific solutions to provide the reference for the government’s public opinionmanagement.