Study On Role And Poisition Of Media In Guangdong Government Building Happy Guangdong

The relationship between the media and the government are inseparable, either duringthe war or the period of reform and opening up, has kept a close relationship. Theconstruction of happiness proposed Guangdong, means that the function of thegovernment in place quietly change. Transformation and upgrading is not asimpletransformation and upgrading of economic structure, the more important is theGuangdong government is to abandon the single government performance indicators, andestablish a perfect evaluation system, to promote the Guangdonggovernment fromall-round government gradually through the market mechanism to change to theservice typegovernment, provides the high quality public service for the people. With thetransformation of government functions,as the mouthpiece of the party, the media should beexpanded and changed, clear understanding of media itself functions change, give full play toits positive role in the government management, the management of social.For this purpose, this paper try to public management perspective, the analysis betweenthe media, government andmass social relationship, qualitative research on the media roleorientation with the relevant research the role of the media as well as the domestic andforeign scholars, we summarized the media in happy Guangdong playapropaganda, advanced construction of demonstration, ask politics channel and thegovernment supervision, the supply of food for the spirit of the roleof construction; combined with some actual cases, in order to experience the way to find thelack of work, further defining government in the construction of happy Guangdong, thegovernment should continue to deepen enterprise reform of media, media widelyused advertising research, encourage media planning and new media channels and marketingoperation, play the positive role of the media in the social management, points outthe deficiencies and the reasons of the current media, provide some experience for the reformand development of government in new period.