Research On The Change Of Short Sketches’ Value Orientation In CCTV Spring Festival Gala During30Years

The CCTV Spring Festival Gala is the derivatives of contemporary media technology,and it is also a kind of cultural phenomenon carrying the national ideology. Te short sketchis the most anticipated and popular program type in the Spring Festival Gala. And during30years’ development history, short sketches have been gradually entrusted the ideologyfunction to be responsible for social dominating value’s transmitting. Short sketches arethe epitomes of the changes of people’s concept,the social and country’s changes anddevelopments.The main research methods of this paper are textual analysis,content analysis and datastudies, the paper classify30years’s short sketches according the themes. In this paper, theshort sketches are classified five types: social ethics and moral class, family ethics class,army class and social hot spots class. Then this paper extracts the features of valueorientations in short sketches and compares the features with social dominating value inchina.