| The diversity of the development of network media and consumercatalyst used for FMCG industry in the transition of the networkadvertising marketing strategy, thus formed the FMCG brand today inthe network marketing is given priority to with network video mediaInternet pattern of integrated marketing communications. In this article,through quantitative analysis, the methods of literature analysis anddescriptive method, combining with the theory of communication,advertising and comprehensive analysis of industry data, and combiningwith the characteristics of FMCG industry development present situation,the development of network video media and mainstream video mediapattern, the network video audience and FMCG, etc., the correlation ofconsumer demand for FMCG catalyst of consumer habits, FMCG brandcharacteristics and trend of network video media, and FMCG brandnetwork video media, the problems and countermeasures of researchand analysis, it is concluded that the FMCG brand should be combinedwith the trend of the development of the network media, to the single tomultiple screen, a single media to spread across the media, video mediaplatform+content marketing communication mode of integratedmarketing communications. |
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