Research On The Developing Trend Of The Electronic Sports Magazine

The rapid development of network information technology and the growing demand for news is the driving force for the time of new media. As the backbone of the new media, the electronic sports magazines not only enhance the reading interests of the readers but also change the pattern of traditional media. However, as the new media develops so rapidly that those media will be very easy to be forgotten and abandoned without taking the initiative to change under such situation especially after the appearance of "We-media". which has greatly compressed the survival space of the electronic sports magazine.Therefore, the electronic sports magazine is facing the matter of life and death. The purpose of this paper is through the analysis and research of electronic sports magazines under the environment of new media so as to discuss the relationship between new media and electronic sports magazines, additionally, to put forward proposals and make predictions for the reform and improvement of the future developing trend of electronic sports magazines through the analysis of typical cases.Based on documents and the methods of comparison analysis and expert interview, this paper also makes a comparison of the most typical electronic sports magazine--"Fashion, Ultra-most Sports" from its advantages and disadvantages, through the study, the author concludes that this magazine distinguishes itself from other similar magazines, including the attraction of the "brands", the unique orientation of brand and the novelty of design and packaging, simultaneously, problems also existing in electronic sports magazine that it is easy to become homogenized and entertained; the low standards of entry and the lack of effective supervision, etc. Moreover, under the new media environment, the electronic sports magazine and new media also have an influence on each other, for instance, the new media has expanded the presentation forms of electronic sports magazine and pushed the continuous development of electronic sports magazines; the rise of "We-media" has squeezed the living space of electronic sports magazines. Therefore, a judgment of the future developing direction of the electronic sports magazines could be made from the pros and cons:initially, the elements of sports and fashion will be the trend of future development of electronic sports magazines; Secondly, the expansion of multi-platform would become the future developing pattern of electronic sports magazines; Thirdly,The constantly deepen of interaction, communication and cooperation would become the development strategy of whether electronic sports magazines could get out of trouble or not.