Study On The Image Of The Spread Of Changchun City

The world’s famous economist in city Pascale Malaga once said, to the most peoplein the world, the difference between them is the symbol of the city and city life in thefuture, rather than the national. It means that the city plays a more and more importantrole in the future of the national economy and social development. With the deepeningof global economic integration and the increasing degree of China’s reform andopening up, the competition between countries has been replaced by the competitionamong the city. The city as a regional political, economic and cultural center, plays animportant role in the development of the society. As the difference between the city,the image of the city logo, is more and more attentioned by the people all over theworld.Now, the image of the city in our country has entered into an important stage ofdevelopment. Each city has gradually realized the urban brand building for thedecisive role of city image communication. However, due to the lack of brandawareness, lack of audience psychological research, resulting in the process of theimage of the city there are still some problems. In this paper, taking Changchun cityas the object of discussion, combined with the study of the experience and lessons ofsystem analysis in view of the existing problems in the communication of city image.The results show that the image of the city of Changchun with our other developedcities is still in the initial stage, mode of transmission and dissemination of contentneed to be further explored.First,the current situation of Changchun city image communication, combined withthe historical evolution of the image of Changchun, summed up the special advantage,Changchun different from other cities have unique and urgent problems to be solvedin the process of urban image communication. At the same time, combined with thethree successful city image dissemination of case analysis, put forward to somestrategies to solve the Changchun city image communication. Through this analysis,we hope to be able to Changchun in the future of the communication of city imageand city brand building activities to provide some guidance and reference.