Research On Media’s Public Opinion Guiding In Public Emergencies

China is now in the period of social transformation, public emergencies occurfrequently which had significant impacts on the whole society, and guiding public opinionin the emergency disposal is the key. Media are main means and tools to guide the publicopinion，which can provide the right to know of the public and ease social bad mood withthe aim of solving the crisis.Firstly, this paper discusses public emergencies, Media’s Public Opinion Guiding,and some related theory. And then divided public emergencies into four periods. Secondly,through the analysis of the status of media’s Public Opinion Guiding to cite examples ofthe column of figures, points out its problem and put forward the correspondingsuggestion. Finally, based on the above research put forward the basic concept of publicopinion guiding in emergencies in order to guarantee the reasonable resolve of the event.The difference in government public opinion guiding, innovation of this paper is toexplore the guiding mechanism of emergencies in the media. Media use effectivemechanisms to guide public opinion and provide information, reduces or eliminates scareof the public in emergencies, so as to ensure the reasonable resolve of the situation.