The Study Of Chongqing Morning News’s Media Activities To Enhance The Brand Value

With the progress of the times,Technology has been advanced.There has been an increasing number of new media such as online media, mobile media and other print media alternatives, which makes it competitive media between heats. Audiences access to information more abundant, the demand of information increasing on every aspects. There is no doubt that it makes huge competition in the newspaper industry.So the newspaper industry in the past only from the editors the possibility of obtaining a competitive advantage no longer exist in this market context. The newspaper industry must ensure that their competitive advantage through its comprehensive brand competition. The face of a newspaper industry easily copied, imitated, tends to homogenization of the highly competitive market environment. The newspaper industry should occupy a place in the entire media industry.It should be long-term stable development. In the past,newspaper industry only to report the news and do some simple newspaper products. Now, we must build strong brands by finding the difference invisible, which is to establish a brand image is the most important newspapers in the way. How to make an accurate positioning of the brand? how to build brand? It is a very important question.Build brand advantage can enhance the core competitiveness of newspaper industry.Of course, in the evolving markets, for the advancement of the entire newspaper industry have a very important role.Throughout Chinese newspapers, newspaper competition in the market almost every region has emerged as a white-hot state, the Chongqing region is no exception, as compared with other developed parts of some of our brands remain competitive newspapers such as the gap between the way too simple. " Chongqing Morning News" as one competitor strongly Metropolis in the Chongqing region, its media activities to build brand value through the way we can learn, the purpose of this paper is to explore " ways to Chongqing Morning News " to enhance brand value. Throughout the newspaper industry, it has a very important practical significance in the research andacademic value.This paper uses comparative analysis, case analysis, historical research, combined with theoretical diagram method of marketing, public relations, journalism and science and other brands of "Chongqing Morning News" to enhance the brand value of the entire development activities through the media history, their environment, to analyze the practical experience affirmed "the Chongqing Morning News" important role of the media activities in activities such as strategic planning and implementation of activities to enhance the brand, while combing through the analysis, but also that "the Chongqing Morning News" through media activities build brand value during the defects, made some comments in the media, such as event planning aspects of impact assessment and summary of activities in the form of innovation, such as inadequate. Through the "Chongqing Morning News" brand experience and inadequate combing activities to provide reference for our newspaper industry, enhance the brand image.